Prospek is a family of professionals who dream big. We believe in excellence in our field and sharing our know-how so that everybody excels, from new players on our roster to the top scorers. Together, we strive to maintain a climate that fosters innovation, creativity and generosity. With a foundation like this, we always take the projects we hold dear as far as we dream they can go.
Both parties require excellence and respect for our mutual expectations. What's great for you is great for us.
We never stop learning new tricks and new tech, and we keep up to speed on industry bests to stay ahead of the curve. It's by pushing the limits that we thrive.
We believe that only communications based on goodwill and generosity lead to people-centred solutions. Together, we go farther.
We work every day with sincerity and integrity. Nothing is out of bounds: we share methods, deadlines, results, data. Because we believe in the power of sharing.
Fully invested in her projects, Valentine is deeply involved at every stage to ensure planning and performance. She believes in sharing, which means strong, long-lasting client relationsips that are full of creativity and good vibes.
A generous listener, Charlotte is intuitive and open-minded and finds inspiration in those who know how to dream. She turns words into images and leads creative visions from inspired idea to effective execution, always in a lively, sensitive way with a humour that's slightly offbeat.
Ève-Line is a generous team player who is both demanding and trusting of her colleagues. Strong on creativity and strategy, and an excellent listener, she believes that when there's no filter, the truth always triumphs.
Everybody loves working with Sylvain. On projects big and small, his positive leadership encourages everybody to shine. Backed by analytic thinking, he believes in the power of words and strategic insight. All this with a touch of humour.
Calm and curious, Mélissa is the symphony conductor who ensures that everything is in tune. Super organized, this Cartesian artist is always fully present when it comes time to find solutions—and make great works of art.
Curious as a cat, Benjamin likes to thoroughly run through every detail of his projects. Calm and masterful, he works with discipline and exemplary efficiency. This Cartesian thinker is personally invested in the success of every project.
A real tightrope walker, Mélanie always finds the balance, whether she's dealing with figures or people. With her gentle but firm personality, she knows how to get things done. Probably because she loves what she does.
Emmanuel is inspired by both the latest developments and the visionaries of the past. The sensitive type, he loves cinema, travel, music and pop culture. With his enthusiasm, intuition and unique method, he always surprises, both as an art director and photographer.
Deeply analytical and super creative, Marie-Doulce thrives in both the client and agency worlds. Empathetic and true with a tongue-in-cheek sense of humour, when it comes finding insights, she knows how to take a step back and listen constructively.
A real goldmine of solutions, Diep's 25 years of experience in the industry mean she knows it like the back of her hand. She has the gift for putting complex matters into understandable terms and the knack for building authentic, enriching client relationships that last.
Strategists find Philippe creative while creatives find him strategic. Innately curious, he's inspired by research in social psychology and the cognitive sciences, and he seeks out facts rather than opinions, real data rather than the flavour of the moment.
A magician when it comes to online marketing, Jean Sébastien plays with key words, ads and clicks to make conversions appear—as if out of thin air. Solo or as a team member, he puts his passion for figures, innovation and digital at the service of performance.
Way out on the cutting edge in his field, Yohann has a deep understanding of the digital ecosystem. He can take apart the most complex problems and put them back together again. He gets serious stuff done without ever taking himself too seriously.
Insightful and intuitive, France doesn't hesitate to interrogate everything to uncover the information that tells a story. A dedicated team player, she believes in the power of cooperation and interdisciplinarity, and she finds inspiration in colleagues and clients from every horizon and each generation.
Émilie still counts with her fingers, but the words she chooses are exponential. Overflowing with ideas, this expert in brand content stands out for her intuition and speed at finding the perfect words to hit the target audience.
Open-minded and versatile, Violette gets the message across in both content and form. An expert in advertising adaptation, she knows how to touch hearts and minds. She likes smart, effective words, speaks in language that's clear and simple, and steers clear of concepts that are empty or ready-made.
Believers in the intelligent web, the troisième team bend over backwards to design digital solutions that bring together performance and creativity. A team that works hard and plays hard, they listen to what people want and are flexible fast on their feet when it comes to pleasing them.
Sophie is a positive-minded pro who brings together discipline and versatility. With ideas as inspiring as they are innovative, she fuels her creativity by exploring new perspectives, sharing generously, listening attentively and always learning, learning, learning.
With 35 years' experience to his name, André is known for his wildly diverse expertise and buttoned-up professionalism. An excellent listener, he loves to analyze, discuss ideas and guide his clientele forward to their destinations.
A precious asset to making our communications strategies shine in traditional media. Together, we develop relevant, effective media placement strategies that reach their target audiences with maximum efficiency.
Strategic, insightful and efficient, Hélène thrives on meaningful conversations with her clients and partners. For over 35 years, she's put all her heart and smarts into collaborating with her clients to bring their projects to life.
A nice guy and a boundlessly enthusiastic guide, Jean-Michel helps people make the best use of technology. Curious by nature, with over 25 years of varied experience, he knows how to use complex tech to make things simple.
Committed and disciplined, Patrick is a keen observer who likes to break things down and analyze and discuss them. A genuine team player, he easily builds trusting relationships to determine the needs of his clients then help them make an impression on the world.
Beyond the team, Prospek is also a collective. One for all and all for one.
PSK Collectif is a community of practice that shares the agency's values and completes their service offer. The members bring their up-to-the-minute expertise to the table and enjoy the advantages that freelance doesn't offer, like access to workspaces and meeting rooms, social, networking and training activities, as well as contact with professionals with complementary specialties to accelerate their business development.
The Prospek team is growing with the arrival of seasoned communications strategist Marie-Doulce Corby.
Empowering women in agriculture
A mass communication campaign aimed at promoting and highlighting the profession.
A new digital strategist and a nomination to director of operations.
What’s the link between the holiday period and Prospek’s twentieth anniversary, besides our desire to have a party?
Prospek welcomes strategist Marie-Doulce Corby
The Prospek team is growing with the arrival of seasoned communications strategist Marie-Doulce Corby.
Marie-Doulce brings to the agency the impressive expertise she earned over several years both on the advertiser’s side, as marketing communications director at Prana, and on the agency side at Attitude Marketing. On a journey that’s taken her from content strategy to managing diverse teams, she has learned to analyze challenges from every perspective.
For Marie-Doulce, it’s crucial to grow in a work environment that shares her values. With her background on major projects, such as a miniseries and a blog tackling taboo questions about menstruation, she’s learned that what fulfills her most is doing work that matters. She remembers the testimonials of the many young women with emotion, for they showed her the importance of creating content that genuinely resonates with an audience. Prospek’s shared values inspired Marie-Doulce to join them and contribute her know-how to a devoted team who brings meaningful projects to life.
For every project that Marie-Doulce takes on, she strives to uncover the insights that serve as its foundation. She loves to see her clients’ eyes light up when they see the impact of her recommendations, and she enjoys accompanying them along the way to success.
“What particularly won me over at Prospek is the agency’s devotion to its clients. We commit to accompanying them in their projects as if we were part of their organization, working with them every day. I like to bring them strategic solutions that inspire them, and I’m inspired in turn by their reactions when we identify the best path to success. It’s truly gratifying to guide them and bring their projects to life,” explains Marie-Doulce.
“We are thrilled to have Marie-Doulce join the team. She’s passionate, thoughtful and driven to truly understand each challenge so that she can best advise on it, and her precious experience has given her a real sensitivity to SME business challenges — essential qualities in a strategist,” says Benjamin Dumas-Boisvert, Vice-President and partner at Prospek.
Sherbrooke University talent continues to shine
Prospek continues its commitment to nurturing up-and-coming talent by welcoming Juliette Lafond as content marketing and social media coordinator for a 15-week internship.
“This partnership with the University of Sherbrooke is precious to the agency, as it’s in line with our desire to support young talents and contribute to their professional development. Welcoming the next generation is also rewarding to the members of our team, because it opens up new opportunities to learn from one another, and it boosts the agency’s diversity of perspectives,” says Ève-Line Leduc, Vice-President and partner at Prospek.
La Fédération des Agricultrices du Québec (AQ), the only women’s farm organization in Quebec, and a member of Quebec’s Union des producteurs agricoles, has chosen Prospek to develop a national communications campaign to recognize and promote the role of women in this sector.
Empowering women in agriculture
“On this International Women’s Day, we would like to celebrate women’s contribution to agriculture and forestry. To promote progress in the profession and a better future, recognizing and celebrating the role of women in their agricultural endeavours is fundamental now and for the next generations. The AQ has worked for over 35 years as a network dedicated to developing the full potential of women farmers. We accompany female agricultural entrepreneurs in their desire to play a part in local union bodies and promoting their profession. We chose Prospek for its expertise in strategic communications and creativity, and this new collaboration already looks very promising,” says France De Montigny, AQ Executive Director.
“The team is full of pride. This opportunity to apply our know-how to further empower women farmers in the country gives our work great meaning and truly motivates us. With mandates like these, we play our part in transforming our society, and we welcome this type of challenge with open arms. What we are about to do with the AQ team is personally very exciting,” says Ève-Line Leduc, Prospek Vice-President and Partner.
On the eve of its 60th anniversary, the Fédération des producteurs d'œufs du Québec (FPOQ) is calling on Prospek to develop a mass communication campaign that will aim to promote and shine the profession.
The Montreal agency and its partners are approaching this mandate with great enthusiasm.
“It is a great pride to support the FPOQ in its desire to create strong links between egg producers and Quebecers. Our strategy and creative teams are delighted to have the privilege of developing an outreach initiative for a consumer product that is rooted in our habits and culinary traditions,” says Ève-Line Leduc VP, Brand Influence / Partner
During its annual general meeting which brought together the majority of Quebec egg producers, at the beginning of April, the FPOQ announced its collaboration with Prospek for its 60th anniversary.
“For a Federation like ours, celebrating a 60th anniversary means appreciating the journey we have taken, thanking the members for their dedication, but above all it is a fantastic opportunity to assert loud and clear what we are. This is why we decided to trust the Prospek team,” underlined Marie-Isabel Martineau, marketing and communications director at the FPOQ.
The love of food and the passion for the agri-food industry that Prospek has maintained for a long time are no longer secrets to anyone. Building on its success with the Ma cabane à la maison project, which greatly contributed to developing a bond to sugar shacks, Prospek has given itself the objective to make Quebec fall in love with local egg producers.
We are very pleased to enhance our team with the arrival of Valentine Chalumeau as digital strategist and to promote Mélissa Cloutier to the position of director of operations.
Valentine has joined our performance marketing team and brings with her a wealth of experience. After her studies in a business school in France and her internships in Ireland, Spain and Portugal, our new strategist developed her skills in B2B and B2C marketing in the field of retail. Among other things, she contributed to the marketing implementation of the French brand Carré Blanc in Canada, a project during which her passion and skills for digital marketing were truly revealed. Her experiences abroad have undoubtedly allowed her to acquire sensitivity to the nuances of markets and target audiences, an asset that we benefit from daily.
“Strategic consulting and lasting relationships are at the heart of what Prospek is. From the first discussions with Valentine, we felt a “fit” in this sense. It is a great pleasure to have her among us to continue to offer our customers support that puts people at the center of concerns and that truly responds to their business challenges. With her experience in marketing, her professional curiosity and her ability to adapt, Valentine represents a real asset for the team. » -Benjamin Dumas-Boisvert, Partner, VP Performance Marketing
Arriving with the acquisition of Tribeca in 2019, Mélissa has been able to promote our clientele's brands in recent years as artistic director. As she was already ensuring the smooth running of the company's production with great efficiency, Mélissa's appointment as operations manager came naturally. With her 15 years of experience as a designer and AD, the workings of agencies no longer hold any secrets for her. Her contagious energy and organizational skills certainly make her an outstanding ally for our team. Her versatility as a Cartesian artist is reflected on a daily basis in everything she does with us.
“How lucky to have an operations director who already knows OUR business like the back of her hand! She understands not only the functioning of a comm-marketing agency, but also the needs and concerns of each person involved. With her experience in design and creative direction, her great sense of organization, her kindness and her insight, she is very well placed to perfect processes while caring about the well-being of our talents. It’s really reassuring to have Mélissa on the management committee to help us achieve our vision. I am proud that she is making the leap to this new phase of her career. Well done Mel! » - Ève-Line Leduc, Partner, VP Brand Influence
Family as a source of inspiration
By Sylvain Arsenault
What’s the link between the holiday period and Prospek’s twentieth anniversary, besides our desire to have a party? A very simple word comes to mind: family. On one hand, the holidays are a privileged moment to take a break and spend quality time with family members. They’re an invitation to return to our foundations that brings us back to life’s essentials. On the other hand, we’ve always said that Prospek is like a tightly knit family too. So how can we celebrate our twentieth anniversary without alluding to this family? It can’t be done!
The Prospek family
One day, Kurt Cobain said, “Playing music is what I do. My family is what I am.” This statement inspires me and gives me a sense of what I feel when I think of the family we’ve made at Prospek. As president of the agency and on behalf of my colleagues, I would say this: producing marketing communications campaigns is what we know how to do, but Prospek represents what we are as professionals. Beyond our know-how, it’s the values that we put into practice in our profession that define us as an agency.
Family: the nucleus of civilization
Family is the foundation of our identity. Families provide a comforting place where we can learn and reach our full potential. Will Durant, an American philosopher, historian and writer wrote that “the family is the nucleus of civilization.” No families are perfect of course, yet they usually give us the momentum that we need to realize our dreams and take flight. Family drives our development and our contribution to the society in which we evolve.
Since its foundation in 2002, Prospek has enabled hundreds of professionals to blossom. How? By creating a workplace environment where it’s possible to realize their full potential, to innovate and to be authentic. However, no organization can claim to innovate if it does not allow mistakes. Like in a family, at Prospek we have the right to make mistakes, because we’re committed to learning from them. In fact, it’s an obligation. We have the obligation to grow to our full potential. Like in a family.
So let’s take this important moment in our history to salute the marketing communications professionals that we have seen blossom at Prospek over the past twenty years.
By and for Quebec families
Prospek is the property of a couple of Quebec families. By investing in the business, my partners and I have believed in the talent and commitment of people who share our values. What’s more is these people could have never invested and supported the development of the agency without the support of their own families. Agency life is not a long, tranquil river. The work hours are sometimes demanding and our families are inevitably affected. In this sense, it’s families who drive our growth!
Finally, where would we be without our clientele, who are mostly Quebec SMEs? According to the most recent figures published by the BDC, 85.2% of Canadian jobs are created by SMEs, which are most often founded and run by families. This is pretty much the reality for most of our clients. We’re flattered that a good number of Quebec entrepreneurs have trusted us to ensure the heritage of their family business. I often have the impression that they trust us with their baby and ask us to raise them as if they were our own!
In this period of festivities and taking stock, family is an inexhaustible source of inspiration for me and the agency!
To all this family who I love deeply, I say THANK YOU and happy 20th anniversary!
Sylvain Arsenault, President
