Prospek announces the appointment of Sylvain Arsenault as President. Having joined Prospek in 2011 as partner and Vice-President, Strategic Communication, Sylvain is the architect of the integrated approach taken by the agency over the past several years. He has played a major role in strengthening the positioning of the agency and stimulating its growth.
Israël Thériault, Founder of the agency and its President for more than 12 years, is passing the torch to Sylvain with complete peace of mind. He remains a partner at Prospek but will now focus his efforts on a new mission, that of bringing renewed impetus to TAG taxiTM, a business created through the initiative of Prospek that offers a cab ordering service via a smart phone app.
Prospek’s third partner, Emmanuel Bégin, Vice-President and Creative Director, retains his responsibilities and remains head of the creative team, who are charged with ensuring that client projects dazzle. His leitmotiv: create durable designs; move beyond the trends.
“I thank Israël and Emmanuel for the confidence they’ve shown in me, and I couldn’t be more enthusiastic about the challenges ahead. I am very fortunate to be heading an agency whose greatest asset is a solid team who consistently deliver top quality services.”
“Sylvain is an entrepreneur with a strategic, integrated vision of communications. He provides Prospek with the power to advance the frontiers of knowledge and drive projects at the leading edge of technology. He is the right person for the job. I will now set my sights on repositioning TAG taxiTM, a project close to my heart. More on this will be announced very soon.”