Un coup de pub audacieux pour ce journal ( Stuff ) de Nouvelle-Zélande :

The campaign message is about Stuff's passion for breaking the news that New Zealanders value, and to demonstrate - albeit in a slightly irreverent manner - how seriously we take it when we don't live up to our own expectations.

On the rare occasion that Stuff isn't first out of the blocks, the staff responsible may suffer the consequences through a rather public act of contrition. In today's case we didn't actually hang one of our staff members over the balcony, we had to use a stunt man.