Whether you need to boost your visibility, influence partners, shift perceptions, refresh your image or launch a new product, a good strategy is crucial. Without one, it’s going to be an uphill battle to gain ground in your market. The best strategies begin with choosing the right brothers in arms. At Prospek, we believe in taking the time to stop, listen and reflect before jumping into the fray. We then proceed with a sage frontal approach that identifies needs, evaluates adversaries, tests tools and confirms positioning before deploying our creative and technological forces. Our approach favours tactical strikes over aggressive bombardment, and careful consideration over hasty action. Prospek will never promise you the moon. But we will strive to analyze your position in order to support your activities over the long term and provide the advice you need to make the right manoeuvres at the right moment.
User experience is at the heart of our strategic approach. After all, if your users aren’t following through on targeted actions, what’s the point? Each element in a design must be strategically placed and deliver what it promises. Strong information architecture can sometimes make all the difference. That’s why our interactive solutions – regardless of the platform chosen, whether it’s single or multiplatform – always put technology at the service of real needs. At Prospek, we create websites, apps, mobile advertising, videos, capsules and more with an overall global strategy that helps your company effectively reach your target markets and goals.
PR AND SOCIAL MEDIA
Every business initiative is built on effective relations, and we can offer our clients the expert guidance required. Prospek organizes a variety of custom events that will have journalists and influencers clamouring for invitations. Our team also generates content strategy solutions that will help you manage your brand image, including your social media presence. Every point of contact with your community provides an opportunity to hold open discussions, address current and future concerns and stay ahead of the competition by being fully prepared for any eventuality.
MARKETING AND ADVERTISING
An integrated communications plan starts with careful reflection, but in order to really deliver, it also needs strong deployment and oversight. Prospek’s mixed approach, based on a 360-degree strategy, creates B2B and B2C marketing solutions that are fully supported to deliver the exact goals outlined in the annual action plan. With Prospek, your company will always have the guidance it needs. This is especially true when it comes to search engine optimization (SEO). We have many years of experience in this field, as well as search engine marketing (SEM) and email marketing. Our team has solid expertise that will help optimize communication channels between your target markets, your users and you.