We are pleased to announce the deployment of an integrated campaign to launch a product for a major brand in Canada's food industry. The campaign features Carey Price as its new spokesperson!
The Guess what Carey drinks! campaign is built around a web contest designed to spur Quebecers' interest in the new product. The contest is comprised of three video clues revealed in succession to help participants discover what Carey drinks. The product will be unveiled and launched on April 10, 2016.
The product launch is supported by a comprehensive social media strategy that draws on YouTube as well as Carey's Facebook and Twitter pages. A media campaign that includes outdoor and digital advertising will also be deployed.