In preparation for its inauguration of a direct flight between Montreal and the Caribbean destination of Antigua and Barbuda, Sunwing hired Prospek to plan a media trip to help Quebecers discover this island paradise. As the gray days of autumn descended on Quebec, we brought together a group of top-tier journalists and influencers to travel south of the 20th parallel with members of our PR team.
Precision planning at every turn
Hotels and resorts, 365 beaches, panoramic vistas, historic sites, gourmet restaurants and more–very tempting indeed! We may have been at a vacation destination like no other, but there would be no tanning time for us! Our exhaustive preparations ensured our guests of honour would enjoy an outstanding travel experience.
High-profile media coverage
Upon our return to Montreal, the many publications represented by the influencers and journalists painted an alluring portrait of this sun destination. It must be said that this tropical treasure needs (almost) no help from us to win over those fortunate enough to wiggle their toes in its warm sand.
And so began a productive and enjoyable journey with the Sunwing team, who continue to entrust us with important mandates to raise its profile among Quebecers. From public relations and field activation to social media strategy, media trips and more, Sunwing’s confidence in us is a ray of sunshine!
« Nothing was left to chance for this express visit to Antigua and Barbuda. We were pleased to help promote this slice of heaven on earth, where the Atlantic Ocean meets the Caribbean Sea.»
Ève-Line Leduc, Partner and Vice-Presidente
