The mission
In the specialized world of excavator attachments, Gentec Equipment aimed to take its visual content to the next level, showcasing its expertise. Among its products, the innovative compactor stands out as a compact, versatile alternative to larger models, yet remains relatively unknown in the North American market. Despite this, it meets a clear need for many professionals, particularly for tasks like pile driving in water and applying anti-erosion sheets along coastlines. The challenge was twofold: effectively demonstrate the advantages of this unique product while introducing it to a broader audience.
The solution
To reach the North American market, we focused on an agile and creative production shot in Canada, creating a scene that resonates with both U.S. and Canadian customers. Working with Black Van, we developed a production that blends educational content with a focus on the product’s strengths. Through careful planning and pre-visualization using AI, we ensured each shot highlighted the compactor’s key benefits: how is it installed? Is it compatible with my excavator? Is it powerful enough for my needs? At the same time, BlackVan captured detailed action shots of the product during the Ontario filming session.
The result
The final result for Gentec Equipment is a dynamic 26-second video that blends technical demonstrations with immersive visuals, putting the compactor in the spotlight. The additional images, used in ads and on the Gentec Equipment website, enrich the brand's visual content and help potential buyers better imagine the product in action. Available in various formats (square, landscape, vertical), the video and images have already proven highly effective, especially in advertising campaigns, capturing the attention of potential buyers and addressing a key market need: showcasing this unique product and its benefits for both land and marine work.
" A great visual is more than just a pretty picture – it’s a sales tool in itself! The production we created for Gentec Equipment is a perfect example of how we combine our expertise with that of our partners to create powerful and engaging content for our clients. Our work goes beyond just showing a product – we put it into context, highlight its key features, and help potential buyers visualize it."
Valentine Chalumeau
Digital strategist
