The
For almost 80 years, the Business Development Bank of Canada (BDC) has pursued a vital mission: contributing to creating and developing strong Canadian businesses. Its philosophy extends far beyond traditional financing, placing entrepreneurial support at the core of its DNA. Prospek is proud to have been a key strategic partner of BDC for 10 years, providing marketing expertise to support Quebec and Canadian SMEs.
The solution
The collaboration was built around a rigorous methodology, initially developed by BDC to deliver marketing solutions, then enhanced by Prospek's experts to create an even more effective intervention model. Each mandate is an in-depth exploration: we fully immerse ourselves in the business reality of the company, particularly in complex and cutting-edge sectors where understanding market dynamics becomes crucial. Our support then unfolds as a tailored journey: from repositioning offerings to implementing complete sales and marketing acquisition structures, including the adoption of new digital tools and strategic selection of technology partners.
The result
Over 10 years, Prospek has supported more than 100 different companies across diverse sectors including manufacturing, e-commerce, hospitality, technology, food service, and professional services. Our collaboration has helped propel SMEs forward by giving them the keys to structure their marketing approach, understand the impact of their initiatives, and accelerate their growth. Beyond past achievements, Prospek and BDC are together charting a promising future for Canadian entrepreneurship. Mindful of the complex challenges posed by digital transformation, marketing innovation, and growth in an ever-changing economic environment, our teams are more committed than ever to building bridges between financial and strategic expertise.
“BDC and Prospek share many values based on excellence and the development of Quebec SMEs. It's a privilege to work alongside and support business leaders in achieving their objectives and making a difference in their community.”
Sylvain Arsenault, President & Partner
Our support is based on a methodical approach: understanding each company's uniqueness, developing customized strategies, and aiming for autonomy. We don't just deliver recommendations – we train, equip, and guide teams so they can eventually drive their own transformation.
Each project begins with a thorough exploration to understand the company's ecosystem, its customers, and its markets. The goal is always to bring solutions that perfectly integrate with the company's business reality and existing operations, or to recommend optimizations to support growth and generate measurable results.
Our approach allows BDC to strengthen its service offering by integrating sharp marketing expertise, fed by constant monitoring: latest digital trends, marketing innovations, sector insights, and most effective tools. Covering areas of expertise as varied as digital transformation, website redesign, and communication strategy development, each mandate becomes an opportunity for co-construction, where BDC's financial expertise meets our mastery of marketing challenges.
