Le Panier Bleu is working with marketing agency Prospek to come up with a catchy and festive ad campaign for the 2021 holiday season to support local merchants.
A revitalized buy-local movement
Over the last 18 months, we’ve seen just how much Quebecers care about their local merchants. Merchants have been supported by an unprecedented buy-local campaign thanks in part to Panier Bleu.
Now that repeated lockdowns are behind us (at least, we hope!), it’s the perfect time of year to finally be able to gather together and enjoy this season of giving and receiving once again. To keep this buy-local movement going strong, Le Panier Bleu enlisted Prospek, which launched Ma cabane à la maison last spring, to create a 2021 holiday campaign featuring products from local merchants.
« Our goal is to promote Quebec businesses and generate both online and in-store traffic and sales for them. Prospek came up with a charming, interactive, and customized digital world to help connect people with local merchants. We’re extremely pleased with the result and hope that this campaign brings Quebecers even more joy as they prepare for the holidays. »
Laurie Fossat, Le Panier Bleu
A playful campaign that reminds us to support our local economy this Christmas
This campaign is, in essence, a rallying cry: this year, Christmas will be blue. To liven things up, we created a wacky world where zany characters drawn by talented illustrator Cécile Gariépy proudly show off the products from local merchants they got for Christmas. We’re betting that you’re looking for the perfect “blue” gift to treat those you hold dear!
Personalized gift idea generator
When you set out to find the perfect gift for a friend or family member, it’s easy to draw a blank. With our gift idea generator, all you have to do is answer three simple questions, and we’ll guide you to the best gifts from among the hundreds of products sold by local merchants. We’ve already put together more than 42 “blue” wish lists for the occasion, which should be more than enough to satisfy even the choosiest among us. Try it out! Go to lepanierbleu.ca/listedesouhaits.
One single promo code for hundreds of “blue” products sold online.
To simplify the consumer experience, we created a single code for all participating merchants. There’s no need to remember multiple codes. Is the product on a “blue” wish list? Consumers can save up to 30% on the merchant’s website when they use the promo code JACHETEBLEU.
Merry Christmas, and happy shopping to all!