Taxi Diamond's communications agency, Prospek, is launching a new advertising campaign with Montreal comedian Neev. The goal is to promote the speed of the taxi booking service and to strengthen Taxi Diamond's position as a leader in the Montreal taxi industry.

Once more, we decided to use humour to promote Taxi Diamond. We built on the success of videos made with Neev for the launch of the new mobile application. Those videos were viewed more than 40,000 times on Facebook.

The campaign includes a 30-second television ad, a radio message in French and English and a bus shelter poster that will be displayed in east-end Montreal. The idea is to summarize the "Taxi Diamond experience" in three simple evocative words "On a roll".

Neev plays various colourful characters delivering the same message in many different ways. The campaign illustrates Taxi Diamond's position as a local taxi company that is close to its customers.


"You can explore unexpected avenues when you have the chance to work for a client that has full confidence in you. We had a lot of fun during the shoots. Neev is a chameleon comedian. The challenge? Trying not to laugh at his lines!"


Emmanuel Bégin