Oberfeld Snowcap is a consulting firm that offers leading-edge retail and real estate advisory services. Founded in 1979, the firm has an impressive list of clients, so Prospek was entrusted with developing a new image that aptly reflected its 30 years of experience. Since Oberfeld Snowcap bases its services on a personalized approach, their new online image had to express that commitment with the utmost directness.
Prospek thus defined a completely new image, starting with the logo and tagline, which became the foundations of the new website. The design, distinctive for its elegant, refined lines and modern font, underscores Oberfeld Snowcap's effective and dynamic approach, as well as its leading role in the Canadian commercial real estate industry. Other communication tools were developed to establish the brand image across the board, including traditional print and digital elements like email templates and various ad formats. The website focuses on the firm's services and its impressive list of clients (including profiles of each), while also featuring a more flexible search function. Furthermore, since one of Oberfeld Snowcap's greatest strengths is having an extremely competent team, its members are also showcased on the site. Lastly, the site's News section provides regular updates about Oberfeld Snowcap's recent activities and helps create a direct relationship between the industry and the firm.
It was a challenge to create a website featuring so many big names, all the while ensuring maximum visibility for our client's new brand image. A veritable success that enabled Oberfeld Snowcap to refresh its look and reinforce its positioning."