As part of our ongoing collaboration with Sopexa, Avocados from Mexico Canadian communication agency, Prospek is responsible for managing the Canadian digital platforms of the brand, the world's top avocado producer.
During Nutrition Month, the brand was an official sponsor of the initiatives undertaken by Dietitians of Canada. This campaign, which required the development of a 360-degree visibility strategy, included:
- The creation of original recipes, published on the Dietitians of Canada website;
- A series of four Global TV spots every Tuesday during Nutrition Month on The Morning Show. These brand integrations allowed us to showcase the different ways that Canadians can add avocados to their diets;
- A home page takeover on FoodNetwork.ca and recipes included in the Healthy Eating Guide;
- A 15-second TV ad and animated banners on Global TV and Food Network.
The online banner ads created for the takeover were published on other culinary sites belonging to Corus Entertainment and were used in a themed campaign targeting users interested in healthy recipes. These initiatives generated more than 3.3 million impressions and a click-through rate 2.8 times the Canadian benchmark./p>
The campaign was adapted for the Avocados from Mexico website and social media platforms and was accompanied by comprehensive content and digital advertising strategies for Facebook and Instagram. Overall, the digital component of the campaign generated more than 7.1 million impressions.