A new affiliate of Yellow Pages Group (YPG), the Mediative brand was created as part of a push to expand YPG's offering of marketing and digital solutions for national advertisers. Given its association with a well-known brand (YPG) and a number of recent acquisitions, Mediative needed a strong, integrated and coherent image that could effectively communicate its innovative service offer to a specific audience.
Working closely with our client, we outlined a complete branding strategy, including the logo and a redesign of all promotional materials, from the sales tools to potential applications, and beyond. This strategy was built around a meaningful image that is refined and timeless. The fruits of this mandate would help mobilize the Mediative team in the now, as well as create a solid foundation upon which future communications could be built.
The result? Mediative has an image that reflects its extensive network and professional expertise, as well as the quality of the media solutions they offer. Also, its diverse services are finally presented in one simple, complete and clearly defined structure.
Three years after its October 2010 launch, Mediative's branding and strategy is still aligned with a strong personality that enables effective and compelling positioning of its many communication platforms.
This brand image mandate enabled us to optimize our creative collaboration with the client."
Project Manager
Julie Bergeron
