Following on the heels of its successful 2014-2015 television campaign created by Prospek, InfoPrimes was seeking to revamp its advertisements and include the promotion of two new products: life insurance and critical illness insurance. To guarantee strong performance by these new creative mandates, it was essential to showcase the InfoPrimes online calculator. This tool, which enables consumers to compare insurance products, was created by InfoPrimes as part of its mission to help Quebecers find the best protection for their family.
In collaboration with oneChuck Productions, we produced a television advertisement using stop motion technology to bring the calculator to life and demonstrate its speed and simplicity. The result was an entertaining, engaging ad that emphasized just how easy it is to shop around before choosing an insurance policy!
"We explored a number of creative avenues for these four capsules, and we decided on a stop motion approach because we found it the most straightforward way of delivering a message that can otherwise quickly become complex."