The projects that give us wings are those that highlight the expertise of our people and our desire to innovate, i.e. change behaviour through the use of technology. The great strength of our integrated communications agency lies precisely in its ability to achieve projects with a high technological content.
InfoPrimes is a company that offers an online mortgage insurance calculator. In November 2013, their leaders approached us with a real challenge: generate more leads, reduce the cost of acquiring leads and spread the word about the calculator.
WE INCREASED THE NUMBER OF LEADS BY 471% AND REDUCED THEIR ACQUISITION COST BY 69%
We developed a multichannel strategy to build awareness and convince the most conservative and most connected targets to use the calculator. We created advertising tools for television, radio and the Web, in addition to conducting SEO and SEM campaigns.
The results dramatically illustrate the value of investing in integrated communication campaigns. For a one-month campaign, we increased the number of leads by 471% and reduced their acquisition cost by 69%. In this case, a lead is a potential customer who provided their contact information after using the online calculator.
We rose to the challenge!