Following the very popular broadcast of the documentary series Hors Série, on TV5, a French-language channel, Hors-série.tv wanted to create a platform that would become THE online reference for alternative lifestyles in Quebec.
But to become an online refence, you have to stand out from the crowd. What made Hors Série special is its exclusive quality content. Hors-série.tv also had rich content, authentic and complementary to the episodes on TV5, which had to be properly showcased as well. We thus categorized the content in an intuitive and minimalist table, created after much reflection. Videos, articles, photos, statistics, sections, search filters and navigation all led to forays both large and small into lesser known, but nonetheless intriguing worlds.
After just one month online, the site saw its daily traffic grow exponentially, numbering more than 8,000 unique visitors every day. Accessible via iPad, iPhone or any of the more popular platforms, Hors-série.tv is, for Prospek, an example of successfully integrated and responsive design. The pride we felt in accepting an Applied Arts Interactive Award for this mandate inspired a swell of emotion not unlike the passionate discussions and reactions provoked by the subject matter of the TV series. We may not be as radical as some of the bodybuilders, polyamorous couples and dumpster divers you see on TV, but we definitely know how to make websites that stand out.
