Canadians are spending more and more of their money online and have been for the past 10 years. Setting up an e-commerce platform is an opportunity to diversify your sales channels and reach a local customer base that usually turns to large, American companies for the online shopping advantage.
We understand the importance of your marketing efforts, but we also believe that the transition to e-commerce must be done by installing a platform adapted to your sales process and the needs of your customers. We support you throughout the choice of a technology that will meet your needs, as much in terms of flexiblity as for personalization, and we will integrate it into your software ecosystem, to streamline and simplify your operations.
Setting up an online store
Choosing an e-commerce platform should never be taken lightly. You have to consider existing procedures, the size of your inventory, product personalization, the geographic areas served, payment gateways and the associated transaction fees (PayPal, Moneris, Stripe, etc.), communication with third parties for inventory tracking, transportation, returns and customer management tools (CRM). Following this analysis, we will recommend an e-commerce platform:
- Personalized solution;
Configuration, product integration and testing
Once the online store is chosen, it is best to personalize it to maintain a user experience that dovetails with the rest of your digital properties. Then, according to the quantity of products, we can either integrate the inventory directly or develop ways to automate the importing of large batches of products. Finally, we will test the platform to cover all utilization scenarios and ensure its robustness.
Optimizing the e-commerce platform
Once the e-commerce platform is live, we will recommend an ongoing optimization plan in three stages to increase the efficiency of your online store:
- Optimization of your cost per acquisition (CPA);
- Optimization of the average order value (AOV);
- Optimization of the cross-sell and upsell process.