Someone wise once said “However beautiful the strategy, you should occasionally look at the results.” It’s in this spirit that the performance marketing team approaches the challenges assigned them. Our marketing operations must meet very specific business objectives, whether the goal is to generate sales and qualified leads, increase the average shopping cart purchase or build customer loyalty. By entrusting us with your performance marketing operations, you’ll finally gain a clear, unobstructed view of your numerous marketing activities. Your tactical options will become self-evident, because you’ll be able to monitor the performance of your various channels with ease, week after week.
MARKETING & ADVERTISING
An integrated communications plan starts with careful reflection, but in order to really deliver, it also needs strong deployment and direction. Prospek’s mixed approach, based on a 360-degree strategy, creates B2B and B2C marketing solutions that are fully supported to deliver the exact goals outlined in the annual action plan. With Prospek, your company will always have the guidance it needs. This is especially true when it comes to search engine optimization (SEO). We have many years of experience in this field, as well as in search engine marketing (SEM), social media marketing (SMM) and email marketing. Our team has solid expertise that will help optimize the communication channels between yourself, your target audiences and your users.
MEDIA PLANNING AND BUYING: ONLINE AND OFFLINE
The production of a media plan is the result of a research process as exhaustive as it is pragmatic. We certainly have intuition, but it’s definitely not the only factor influencing our recommendations. Our method is based on the analysis of quantitative data, leaving nothing to chance.
CAMPAIGN PERFORMANCE MONITORING
Depending on the scope of the campaigns and the measurement tools available, we establish a daily, weekly or monthly reporting schedule. These updates allow for an impartial view of the performance of different tactics in action. If the campaign is for lead or prospect acquisition, we’re able to evaluate the cost per acquisition as well as the internal and external factors that influence it.
CONTINUOUS OPTIMIZATION AND INVESTMENT MANAGEMENT
At regular intervals, we conduct optimization exercises to validate our hypotheses and improve the effectiveness of advertising campaigns. We expertly manage your media investment budget!
User experience is at the heart of our strategic approach. After all, if your users aren’t following through on targeted actions, what’s the point? Each element in a design must be strategically placed and deliver what it promises. Strong information architecture can sometimes make all the difference. That’s why our interactive solutions – regardless of the platform chosen, whether single or multiplatform – always ensure technology is addressing real needs. At Prospek, we create websites, apps, mobile advertising, videos and more with an overall global strategy that helps your company effectively reach your target audience and goals.
If your online presence is not only a showroom but an integral component of your business model, we can help you set up the right tools to turn your virtual world into real life dollars. Choosing and putting in place an e-commerce platform suited to your business situation is right up our alley. From integrating your inventory to following acquisition costs, let us help you where it really counts.