TikTok is currently working on a new tool that would make all items in videos shoppable. Here's why this new feature caught our attention.
How does it work?
TikTok uses a technology that identifies objects in videos and then adds links to similar products on TikTok shop. This feature will enable merchants to be more profitable.
Why this tool?
In the past, you had to be an approved influencer to insert product links in your videos. Now, TikTok is looking to increase its marketing efforts, and with this feature, which is still in development, would be able to increase the number of e-commerce links available on the platform.
Since TikTok has the capacity to reach millions of users, we can expect this feature to have a major impact on online commerce. However, users are divided over the impact of TikTok Shop on the application. Many claim that TikTok Shop is detrimental, as it increases the number of ads on the platform. It remains to be seen how users will react to the new TikTok Shop update once it becomes available, and how much it will cost for businesses.
