On the eve of its 60th anniversary, the Fédération des producteurs d'œufs du Québec (FPOQ) is calling on Prospek to develop a mass communication campaign that will aim to promote and shine the profession.
The Montreal agency and its partners are approaching this mandate with great enthusiasm.
“It is a great pride to support the FPOQ in its desire to create strong links between egg producers and Quebecers. Our strategy and creative teams are delighted to have the privilege of developing an outreach initiative for a consumer product that is rooted in our habits and culinary traditions,” says Ève-Line Leduc VP, Brand Influence / Partner
During its annual general meeting which brought together the majority of Quebec egg producers, at the beginning of April, the FPOQ announced its collaboration with Prospek for its 60th anniversary.
“For a Federation like ours, celebrating a 60th anniversary means appreciating the journey we have taken, thanking the members for their dedication, but above all it is a fantastic opportunity to assert loud and clear what we are. This is why we decided to trust the Prospek team,” underlined Marie-Isabel Martineau, marketing and communications director at the FPOQ.
The love of food and the passion for the agri-food industry that Prospek has maintained for a long time are no longer secrets to anyone. Building on its success with the Ma cabane à la maison project, which greatly contributed to developing a bond to sugar shacks, Prospek has given itself the objective to make Quebec fall in love with local egg producers.
