LinkedIn has always been a professional-oriented social platform, allowing users to expand their network, share insights with experts in their field, and recruit talent for their organization. To stay relevant in the eyes of its audience, LinkedIn is introducing a new feature this year: a feed dedicated exclusively to video content.
What does this imply?Social media managers will likely need to focus even more on creating video content, rather than traditional static content. The ultimate goal of this new channel is to spark users' curiosity, leading them to increase their time on the platform. For agile brands, this is a real opportunity to boost visibility, since relatively few accounts are currently posting in this new feed. Here are some practical tips to make the most of it:
Vertical format: To perform well, videos should be shot in vertical format;
Simple, “bite-size” content: No need for elaborate productions. Simple videos, even in selfie mode, work very well;
Accompanying text: Even with the rise of video, a well-written caption remains a crucial asset for both the algorithm and reader engagement;
Subtitles: Keep in mind that 70–80% of users won’t turn on the sound when watching videos, making subtitles essential.
