It looks like the world of beauty pageants is following the trend of going virtual! FanVue, a British platform for content creators, is launching the first-ever "Miss AI" contest. No more swimsuit parades and questions about world peace; now it's all about AI-generated avatars.
How does it work?
Participants create ultra-realistic AI models that exist only on social media, primarily Instagram. These virtual beauties share their "thoughts" and "lives" through posts, photos, and even videos. A jury of four people selected 10 finalists from 1,500 applications.
But what's the point?
FanVue aims to highlight AI content creators and give them a chance to join the influencers’ economy without having to put themselves on display. It's also a way to test the limits of AI technology in creating ultra-realistic characters, riding the wave of artificial intelligence in the world of influence.
And what are the stakes?
While the concept is generating buzz, it also raises questions. The same stereotypes as traditional contests are present: all the finalists are young, thin, and voluptuous. Some people hope that future editions will showcase more diversity.
In the end, "Miss AI" is not just a simple virtual beauty contest. It's mainly a showcase for the marketing potential of AI influencers. With the influencer market expected to reach $200 billion by 2032, AI avatars could very well become the new stars of Instagram!
And you, are you ready to follow an influencer who doesn't exist? Prospekists are keeping a curious eye on this trend that could revolutionize influencer marketing!
To read the full article: https://www.npr.org/2024/06/09/nx-s1-4993998/the-miss-ai-beauty-pageant-ushers-in-a-new-type-of-influencer
