Artificial intelligence is rapidly developing and becoming increasingly integrated into different areas of the customer journey. Access to AI speeds up decision-making and reduces the number of resources needed to meet consumer needs.
Ikea
Let's take a look at Ikea's example of AI integration. It's through the tools available on the OpenAI GPT store that consumers can receive personalized inspiration. In fact, the artificial intelligence image generator proposes personalized decor and furniture based on factors such as room dimensions, personal styles, durability preferences, budgets and functional requirements. For Ikea, this is an initiative in development that will enrich the shopping experience and explore new ways of interacting with customers and colleagues.
Amazon
Amazon has created a virtual shopping assistant, Rufus, using generative artificial intelligence. It assists consumers with their purchasing decisions by answering their questions. Consumers use Rufus to compare product categories, store for special occasions, get recommendations or information on specific products. This generative AI-powered shopping assistant is trained on Amazon's product catalog, consumer reviews and community questions, as well as information from across the web to answer consumers' questions. AI makes it easier for users to find products that meet their needs by asking questions directly in Amazon's interface without having to search the web.
Shopify
Finally, what about integrating AI to make business tasks easier? Shopify has taken a look at this question and proposes to harness AI to offer a trusted companion, called Sidekick, for entrepreneurs to increase productivity and creativity. From the creation of professional product images, to the description of listed products, right through to the management of FAQs, AI makes it possible to work more efficiently directly on the retailer's website. For example, a user wishing to add a new product can use AI to modify photos to place the product in context. It could also simplify the writing of content around that product, such as a product description or email promotion. The business assistant can also answer questions and help complete tasks.
