Did you know that women are 50% less likely to survive cardiac arrest than men? Raising awareness of this inequality is the aim of Axa Prévention's latest campaign.
How does it work?
The campaign unfolds in public spaces across France to attract the attention of pedestrians. The key element of the initiative is to present separate defibrillators for "men" and "women".
To this end, the public defibrillators already mounted on the walls are designated "for men". Alongside each of them, half a defibrillator is installed and designated "for women". To accompany the installation, statistics illustrating the inequality and a QR code redirecting to an Axa Prévention page dedicated to raising awareness of the cause are traced in chalk.
Photo credit : AXA Prévention
