Where technology and indulgence meet, OREO is once again causing a stir with its latest initiative, OREOCodes. Imagine this scene: barcodes on milk bottles transform into magical portals to special offers on your favorite cookies. The campaign strengthens the inseparable link between OREO cookies and our beloved bottle of milk.
How does it work?
It couldn't be simpler! Curious gourmets simply scan the barcode on their milk bottle via the dedicated OREOCodes.com website. The magic happens, and you unlock special offers. An initiative made possible by the cookie brand's partnership with over 1,000 dairy companies around the world.
Results that speak for themselves
The results of this campaign are simply amazing. Sales of OREO cookies rose by a remarkable 7.3%. Over 83% of participants happily used the unlocked coupons, and on social networks, engagement soared by 230%. A resounding success that goes far beyond the simple in-store purchase.
