For her 65th birthday, Barbie scores a big goal in the field of women's empowerment! The brand is celebrating 9 exceptional athletes by creating dolls in their image. And guess what? Our very own Christine Sinclair is part of the team!
Why are we talking about it?
It's a brilliant marketing move ahead of the Paris Olympics.
It highlights inspiring women in sports.
It shows that Barbie is evolving with the times (goodbye stereotypes!).
What we love
Christine Sinclair, our Canadian pride is recognized as one of the best soccer players of all time (190 international goals, impressive!).
The diversity of the chosen athletes, including Venus Williams.
The strong message sent to young girls: you can be whoever you want!
Who knows, maybe we'll see a Barbie in the image of a prospekiste soon? In the meantime, we applaud this initiative that highlights the role of women in sports, even though we would have appreciated even more body diversity to match the profiles of the athletes in every detail.
Bonus
For those who prefer video games to dolls, Christine is also on the cover of FIFA 16. She's truly everywhere!
