It is known that the creative process is often painful and full of contradictions. Experience (and talent, of course) proves to us that we must abandon ourselves to the journey imposed by the process of reflection and creation which leads to the development and conception of strong ideas. Discomfort caused by the communications challenge equation + one's own bias towards the challenge (no one is impartial) + reflection caused by research and inspirations + budgetary constraints and client desires... leads to a phase of creation that we often want to avoid or get through as quickly as possible, as if it were a failure... This stage is complex for anyone who does creation of any kind. It is often filled with confusion and tension, and in my opinion, it is essential to get to the essence of strong concepts. What if we devoted the necessary time and healthy energy filled with openness to explore this phase to the bottom? For what? Because the creative process makes up more than 50% of the efforts necessary for developing projects and welcoming this phase of discomfort positively should be able to nourish us just as much as the final result because it is there that we evolve and integrate rich experiences. The proof? That’s because we’re starting again. :D
