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Amazon and generative AI

Who hasn't been faced with the challenge of dissecting the 2,452 reviews left on an Amazon product that catches our eye? With each purchase, it is natural to be certain that it is the choice that corresponds to our needs and that the quality will satisfy us.

Amazon has found an ingenious solution to this problem! Thanks to generative artificial intelligence, the famous marketplace now offers summaries of all the reviews left on each product. Better yet, the platform goes above and beyond by highlighting the most frequently mentioned strengths and weaknesses.

This means that with just a glance you can determine whether the product is "easy to use" or whether it offers "good value for money". This initiative is not only time-saving, but it also gives you peace of mind when considering a particular product. No more spending hours reading reviews, Amazon makes decision-making simpler for all of us.

So, if you are overwhelmed by customer reviews for your products or services, consider this tip to make online shopping for your users even more convenient!