Prospek is a family of professionals who dream big. We believe in excellence in our field and sharing our know-how so that everybody excels, from new players on our roster to the top scorers. Together, we strive to maintain a climate that fosters innovation, creativity and generosity. With a foundation like this, we always take the projects we hold dear as far as we dream they can go.
Both parties require excellence and respect for our mutual expectations. What's great for you is great for us.
We never stop learning new tricks and new tech, and we keep up to speed on industry bests to stay ahead of the curve. It's by pushing the limits that we thrive.
We believe that only communications based on goodwill and generosity lead to people-centred solutions. Together, we go farther.
We work every day with sincerity and integrity. Nothing is out of bounds: we share methods, deadlines, results, data. Because we believe in the power of sharing.
Fully invested in her projects, Valentine is deeply involved at every stage to ensure planning and performance. She believes in sharing, which means strong, long-lasting client relationsips that are full of creativity and good vibes.
A generous listener, Charlotte is intuitive and open-minded and finds inspiration in those who know how to dream. She turns words into images and leads creative visions from inspired idea to effective execution, always in a lively, sensitive way with a humour that's slightly offbeat.
Ève-Line is a generous team player who is both demanding and trusting of her colleagues. Strong on creativity and strategy, and an excellent listener, she believes that when there's no filter, the truth always triumphs.
Everybody loves working with Sylvain. On projects big and small, his positive leadership encourages everybody to shine. Backed by analytic thinking, he believes in the power of words and strategic insight. All this with a touch of humour.
Calm and curious, Mélissa is the symphony conductor who ensures that everything is in tune. Super organized, this Cartesian artist is always fully present when it comes time to find solutions—and make great works of art.
Curious as a cat, Benjamin likes to thoroughly run through every detail of his projects. Calm and masterful, he works with discipline and exemplary efficiency. This Cartesian thinker is personally invested in the success of every project.
Jade stands out with her unmatched versatility and keen eye for detail. Her adaptability shines in every situation. When it comes to nurturing colleagues' well-being or igniting creative sparks, she's unbeatable. Jade's balanced approach, blending performance with a human touch, makes her an invaluable team asset.
Emmanuel is inspired by both the latest developments and the visionaries of the past. The sensitive type, he loves cinema, travel, music and pop culture. With his enthusiasm, intuition and unique method, he always surprises, both as an art director and photographer.
Deeply analytical and super creative, Marie-Doulce thrives in both the client and agency worlds. Empathetic and true with a tongue-in-cheek sense of humour, when it comes finding insights, she knows how to take a step back and listen constructively.
A real goldmine of solutions, Diep's 25 years of experience in the industry mean she knows it like the back of her hand. She has the gift for putting complex matters into understandable terms and the knack for building authentic, enriching client relationships that last.
Strategists find Philippe creative while creatives find him strategic. Innately curious, he's inspired by research in social psychology and the cognitive sciences, and he seeks out facts rather than opinions, real data rather than the flavour of the moment.
A magician when it comes to online marketing, Jean Sébastien plays with key words, ads and clicks to make conversions appear—as if out of thin air. Solo or as a team member, he puts his passion for figures, innovation and digital at the service of performance.
Way out on the cutting edge in his field, Yohann has a deep understanding of the digital ecosystem. He can take apart the most complex problems and put them back together again. He gets serious stuff done without ever taking himself too seriously.
Insightful and intuitive, France doesn't hesitate to interrogate everything to uncover the information that tells a story. A dedicated team player, she believes in the power of cooperation and interdisciplinarity, and she finds inspiration in colleagues and clients from every horizon and each generation.
Émilie still counts with her fingers, but the words she chooses are exponential. Overflowing with ideas, this expert in brand content stands out for her intuition and speed at finding the perfect words to hit the target audience.
Open-minded and versatile, Violette gets the message across in both content and form. An expert in advertising adaptation, she knows how to touch hearts and minds. She likes smart, effective words, speaks in language that's clear and simple, and steers clear of concepts that are empty or ready-made.
Believers in the intelligent web, the troisième team bend over backwards to design digital solutions that bring together performance and creativity. A team that works hard and plays hard, they listen to what people want and are flexible fast on their feet when it comes to pleasing them.
Sophie is a positive-minded pro who brings together discipline and versatility. With ideas as inspiring as they are innovative, she fuels her creativity by exploring new perspectives, sharing generously, listening attentively and always learning, learning, learning.
With 35 years' experience to his name, André is known for his wildly diverse expertise and buttoned-up professionalism. An excellent listener, he loves to analyze, discuss ideas and guide his clientele forward to their destinations.
A precious asset to making our communications strategies shine in traditional media. Together, we develop relevant, effective media placement strategies that reach their target audiences with maximum efficiency.
Strategic, insightful and efficient, Hélène thrives on meaningful conversations with her clients and partners. For over 35 years, she's put all her heart and smarts into collaborating with her clients to bring their projects to life.
A nice guy and a boundlessly enthusiastic guide, Jean-Michel helps people make the best use of technology. Curious by nature, with over 25 years of varied experience, he knows how to use complex tech to make things simple.
Committed and disciplined, Patrick is a keen observer who likes to break things down and analyze and discuss them. A genuine team player, he easily builds trusting relationships to determine the needs of his clients then help them make an impression on the world.
Beyond the team, Prospek is also a collective. One for all and all for one.
PSK Collectif is a community of practice that shares the agency's values and completes their service offer. The members bring their up-to-the-minute expertise to the table and enjoy the advantages that freelance doesn't offer, like access to workspaces and meeting rooms, social, networking and training activities, as well as contact with professionals with complementary specialties to accelerate their business development.
Une stratégie de croissance proactive, visant à renforcer leur présence sur le marché tout en célébrant son héritage.
L’équipe se nourrit de nouveaux savoirs, elle n’a jamais arrêté d’apprendre, même des années après l’école.
Empowering women in agriculture
Chez Prospek, agence débordante d’énergie, le bien-être de ses talents est une véritable priorité.
A mass communication campaign aimed at promoting and highlighting the profession.
What’s the link between the holiday period and Prospek’s twentieth anniversary, besides our desire to have a party?
Félix & Norton, l'emblématique marque de biscuits frais et décadents, a sélectionné l'agence Prospek pour ses initiatives de communication marketing et publicitaire, alors qu'elle prépare le retour très attendu de ses magasins. Après avoir connu un succès retentissant dans les années 90, cette relance marque un nouveau chapitre prometteur pour la marque.
Dans un premier temps, Prospek sera responsable de développer une campagne publicitaire pour soutenir l'ouverture des nouveaux magasins dans la grande région de Montréal, à temps pour la période des fêtes. Puis, dans le cadre du plan de développement ambitieux de Félix & Norton, l'agence s'attachera à bâtir un écosystème marketing puissant intégrant à la fois le commerce électronique et les boutiques physiques.
« Nous sommes ravis d'entamer cette collaboration avec Prospek. Leur expertise et leur créativité seront essentielles pour faire rayonner notre marque et attirer de nouveaux clients dans nos magasins. Le retour de nos boutiques à Montréal n’est qu’un début et nous sommes fébriles de cette opportunité de ravir les amoureux de biscuits avec nos créations, mais aussi de renforcer notre présence dans le paysage gourmand à l’échelle de la province » déclare Michael Eskenazi, fondateur de Félix & Norton.
L’enthousiasme de Prospek pour ce projet est palpable. « Le retour de Félix & Norton ravive les souvenirs inoubliables des biscuits chauds et fondants de notre enfance, et toute l’équipe est impatiente de recréer cette magie pour les consommateurs. Notre objectif est de bâtir une notoriété solide autour de la marque tout en soutenant son développement à long terme. , » affirme Ève-Line Leduc, vice-présidente et associée de l'agence Prospek.
Ce partenariat s’inscrit dans une stratégie de croissance proactive pour Félix & Norton, visant à renforcer sa présence sur le marché tout en célébrant son héritage. Les premières campagnes seront lancées juste avant la saison des fêtes, promettant une expérience gourmande inoubliable pour tous.
Au cœur de Montréal, l'agence Prospek se distingue par son approche stratégique et sa soif insatiable de connaissances. Bien plus qu'une simple agence marketing, Prospek s'impose comme un véritable laboratoire d'idées où l'apprentissage continu et l'innovation sont les pierres angulaires de sa philosophie d'entreprise.
L'investissement dans le talent collectif est au centre des valeurs de l’agence. Prospek a mis en place une culture d'apprentissage perpétuel, transformant chaque talent en un catalyseur d'innovation. Cette approche unique permet à l'équipe de rester constamment à la pointe des dernières tendances et technologies du marketing.
Le « Whiteboard » hebdo : l'épicentre de l'intelligence collective
Chaque jeudi, l'agence surpasse le concept traditionnel du brainstorming avec son Whiteboard. Cette session hebdomadaire n'est pas qu'une simple réunion, mais un véritable forum d'échange intellectuel où chaque membre de l'équipe a l'opportunité de présenter des innovations disruptives, des analyses de pointe et des cas d'études inspirants.
Cette initiative stratégique permet aux talents de l’agence de :
Cultiver une veille technologique et stratégique constante, assurant une maîtrise des dernières évolutions du secteur;
Créer une synergie intellectuelle, transformant les connaissances individuelles en une intelligence collective puissante;
Anticiper et intégrer les avancées en IA, en dédiant une session sur deux à ce domaine en pleine mutation;
Favoriser un environnement de travail stimulant où le débat d'idées et l'innovation sont encouragés, renforçant ainsi la cohésion d'équipe et la culture d'entreprise.
L'impact du Whiteboard va bien au-delà de simples présentations. Il provoque des discussions approfondies qui se poursuivent bien après les sessions, nourrissant un écosystème de formation continue au sein de l'agence. De plus, il permet d’améliorer certaines pratiques et méthodologies, comme par l’intégration de nouveaux outils issus de l’IA.
L’approche Prospek: décoder les tendances émergentes pour créer les standards de demain. Cette méthode proactive permet à l'agence de proposer des stratégies marketing non seulement actuelles, mais véritablement au service des besoins des marques de ses clients.
Pour un aperçu des sujets de pointe abordés lors de ces sessions, visitez la section « En vrac » de notre site.
La Fédération des Agricultrices du Québec (AQ), the only women’s farm organization in Quebec, and a member of Quebec’s Union des producteurs agricoles, has chosen Prospek to develop a national communications campaign to recognize and promote the role of women in this sector.
Empowering women in agriculture
“On this International Women’s Day, we would like to celebrate women’s contribution to agriculture and forestry. To promote progress in the profession and a better future, recognizing and celebrating the role of women in their agricultural endeavours is fundamental now and for the next generations. The AQ has worked for over 35 years as a network dedicated to developing the full potential of women farmers. We accompany female agricultural entrepreneurs in their desire to play a part in local union bodies and promoting their profession. We chose Prospek for its expertise in strategic communications and creativity, and this new collaboration already looks very promising,” says France De Montigny, AQ Executive Director.
“The team is full of pride. This opportunity to apply our know-how to further empower women farmers in the country gives our work great meaning and truly motivates us. With mandates like these, we play our part in transforming our society, and we welcome this type of challenge with open arms. What we are about to do with the AQ team is personally very exciting,” says Ève-Line Leduc, Prospek Vice-President and Partner.
Chez Prospek, agence débordante d’énergie, le bien-être de ses talents est une véritable priorité. Reconnue pour sa créativité et son expertise pointue en communication marketing, l’agence se démarque aussi par sa volonté d’offrir un environnement de travail épanouissant et stimulant. C’est dans cet esprit qu’en janvier dernier a été lancée l’initiative PSK Santé.
L’objectif du projet? Mettre en place un programme complet pour encourager l’activité physique et le mode de vie sain des équipes. Pour célébrer la journée mondiale du bien-être du 8 juin, laissez-nous vous parler des rouages de ce projet, où la participation se fait sur la base du volontariat.
Les coulisses de cette initiative stimulante:
Le bien-être passe aussi par le bedon… En effet, pour faire plaisir aux papilles gustatives et pour éveiller les sources d’énergie saines, tous les ingrédients pour se faire des smoothies frais et santé sont gracieusement mis à disposition, des déjeuners-causeries stimulants sur la santé mentale et physique sont organisés régulièrement, sans oublier les potlucks à thèmes ou les déjeuners «apporte ton lunch» autour de fruits et légumes de saison.
Pour favoriser avec dynamisme la motivation et la cohésion d’équipe, Prospek organise une activité physique mensuelle à laquelle tous les membres de l’agence sont chaleureusement conviés : danse en ligne, escalade, cours de yoga, volleyball... Toutes les suggestions de l’équipe sont les bienvenues.
Lors de leur adhésion au projet, les participants remplissent un questionnaire qui les classe avec bienveillance dans l’une des trois catégories : «Belettes en mouvement», «Lamas agiles» ou «Tigres toniques». Cela permet de définir des objectifs d’activité réalistes et motivants pour chacun, et de booster les sports en équipe. Belettes contre lamas, c’est un vrai tremplin pour l’esprit de compétition.
Pour soutenir une cause qui nous tient particulièrement à cœur, chaque membre de l’équipe peut accumuler des points en fonction de ses efforts physiques. Ces points sont ensuite convertis en dons offerts à un organisme à but non lucratif choisi. Cette année, c’est la Fondation Sur la Pointe des Pieds qui bénéficiera de cette association, un organisme qui organise des expéditions thérapeutiques pour les jeunes atteints de cancer.
L’impact du programme PSK Santé sur le bien-être général est indéniable. Les équipes se sentent davantage valorisées, épanouies et sont plus soudées que jamais. L’enthousiasme et la volonté de participer aux activités ne cessent de croître, et le tout dans le plaisir et avec bienveillance.
À l’heure où le bien-être au travail est un enjeu majeur, l’initiative PSK Santé de Prospek démontre qu’il est possible (et même bénéfique) de concilier activité physique, soutien à une cause et esprit d’équipe. Une approche gagnante qui mérite d’être chaleureusement partagée !
On the eve of its 60th anniversary, the Fédération des producteurs d'œufs du Québec (FPOQ) is calling on Prospek to develop a mass communication campaign that will aim to promote and shine the profession.
The Montreal agency and its partners are approaching this mandate with great enthusiasm.
“It is a great pride to support the FPOQ in its desire to create strong links between egg producers and Quebecers. Our strategy and creative teams are delighted to have the privilege of developing an outreach initiative for a consumer product that is rooted in our habits and culinary traditions,” says Ève-Line Leduc VP, Brand Influence / Partner
During its annual general meeting which brought together the majority of Quebec egg producers, at the beginning of April, the FPOQ announced its collaboration with Prospek for its 60th anniversary.
“For a Federation like ours, celebrating a 60th anniversary means appreciating the journey we have taken, thanking the members for their dedication, but above all it is a fantastic opportunity to assert loud and clear what we are. This is why we decided to trust the Prospek team,” underlined Marie-Isabel Martineau, marketing and communications director at the FPOQ.
The love of food and the passion for the agri-food industry that Prospek has maintained for a long time are no longer secrets to anyone. Building on its success with the Ma cabane à la maison project, which greatly contributed to developing a bond to sugar shacks, Prospek has given itself the objective to make Quebec fall in love with local egg producers.
Family as a source of inspiration
By Sylvain Arsenault
What’s the link between the holiday period and Prospek’s twentieth anniversary, besides our desire to have a party? A very simple word comes to mind: family. On one hand, the holidays are a privileged moment to take a break and spend quality time with family members. They’re an invitation to return to our foundations that brings us back to life’s essentials. On the other hand, we’ve always said that Prospek is like a tightly knit family too. So how can we celebrate our twentieth anniversary without alluding to this family? It can’t be done!
The Prospek family
One day, Kurt Cobain said, “Playing music is what I do. My family is what I am.” This statement inspires me and gives me a sense of what I feel when I think of the family we’ve made at Prospek. As president of the agency and on behalf of my colleagues, I would say this: producing marketing communications campaigns is what we know how to do, but Prospek represents what we are as professionals. Beyond our know-how, it’s the values that we put into practice in our profession that define us as an agency.
Family: the nucleus of civilization
Family is the foundation of our identity. Families provide a comforting place where we can learn and reach our full potential. Will Durant, an American philosopher, historian and writer wrote that “the family is the nucleus of civilization.” No families are perfect of course, yet they usually give us the momentum that we need to realize our dreams and take flight. Family drives our development and our contribution to the society in which we evolve.
Since its foundation in 2002, Prospek has enabled hundreds of professionals to blossom. How? By creating a workplace environment where it’s possible to realize their full potential, to innovate and to be authentic. However, no organization can claim to innovate if it does not allow mistakes. Like in a family, at Prospek we have the right to make mistakes, because we’re committed to learning from them. In fact, it’s an obligation. We have the obligation to grow to our full potential. Like in a family.
So let’s take this important moment in our history to salute the marketing communications professionals that we have seen blossom at Prospek over the past twenty years.
By and for Quebec families
Prospek is the property of a couple of Quebec families. By investing in the business, my partners and I have believed in the talent and commitment of people who share our values. What’s more is these people could have never invested and supported the development of the agency without the support of their own families. Agency life is not a long, tranquil river. The work hours are sometimes demanding and our families are inevitably affected. In this sense, it’s families who drive our growth!
Finally, where would we be without our clientele, who are mostly Quebec SMEs? According to the most recent figures published by the BDC, 85.2% of Canadian jobs are created by SMEs, which are most often founded and run by families. This is pretty much the reality for most of our clients. We’re flattered that a good number of Quebec entrepreneurs have trusted us to ensure the heritage of their family business. I often have the impression that they trust us with their baby and ask us to raise them as if they were our own!
In this period of festivities and taking stock, family is an inexhaustible source of inspiration for me and the agency!
To all this family who I love deeply, I say THANK YOU and happy 20th anniversary!
Sylvain Arsenault, President
