Challenges
The client, the Allard Johnson ad agency, wanted us to come up with an online game based on the old school esthetic of the memory games of our childhood that would attract young men aged 16 to 22. A deluxe all-dressed submarine sandwich of quality collaborators handled this project: eRaid, Moment Factory, Esthesie, and Exo7 (the latter two only recently having joined Prospek).Solutions
Our mandate consisted in designing the online game’s architecture from scratch to allow Web users to test their memory, Subway-style. We also created the entire game package, inspiring ourselves from the visual and musical esthetic of the first Nintendo consoles. The all too real tension that grabbed players as the difficulty level increased certainly contributed to the viral success of the idea. In parallel, a smartly orchestrated Web banner campaign spawned a Web hype that surpassed all expectations.Results
Launched in Spring 2008, the Subway online game became a huge success on a scale never before seen for such a campaign. This concept, which was only to last one season, was even adapted with some Christmas spirit and continued into 2009. Ever since, Subway has held a place in Web history.Other Projects
