Challenges
New addition to the Yellow Pages Group (YPG), the Mediative brand was created in the wake of the company’s digital growth, in order to offer national level agencies and clients, digital marketing and advertising solutions. Being in a well-known group (YPG) and having acquired a few companies, Mediative needed a strong brand that was both integrated and coherent to fully represent its service offer to targeted audiences.Solutions
The creative work was done in close collaboration with the client, which lead to a complete branding strategy (including, of course, a logo, but ranging from promotional items to sales tools, applications, etc.) that was based on the desire to have a strong image that was both minimalist and timeless. Mediative thus gave itself a tool to rally its troops, but also a solid base upon which it could build future communications.Results
Mediative had a successful launch in October 2010. The final brand is streamlined and elegant and reflects the scope of its network, media solutions and the expertise of its team. The different services offered are now under a unified banner, since the brand not only has a strong image, but also a complete communication strategy around which all communication platforms will be developed.Other Projects
