Challenges
Gallery Lydia Monaro takes great pride in showcasing its 18 Canadian artists in its storefront on St-Paul Street in Old Montreal. On the other hand, their website, having kept the same look for the past 5 years, suffered from ergonomic weaknesses and lacked the ability to be properly referenced by search engines. Furthermore, the gallery used an emailing list as its only web-related method of communication to promote events and goings-on. Ergo, they reached out to us.Solutions
Inspiring ourselves from the modular concept of the gallery’s current storefront, we designed an attention-grabbing carrousel on the homepage which is fully dynamic and can be viewed in full screen mode. Within an intuitive and ergonomic architecture, the user can now quickly browse each artist, learn more about the financial benefits of a Canadian purchase, and be informed of upcoming gallery openings. In order to promote the openings, we also put in place a web promotion strategy composed of business social networks and influential bloggers within the industry. The gallery can now dialogue with a targeted and attentive clientele via this personalized network.Results
Only just re-launched, the site should reveal to us its success within the next few weeks. The implementation of a web promotion strategy allowed the gallery to contact potential buyers as well as interested partners. The ongoing exchange currently taking place proves that online networking can be a financially viable and sustainable investment.Other Projects
