Challenges
A financial institution offering a complete range of products and services exclusively to Hydro-Quebec employees and retirees (as well as their families), Caisse d’économie Hydro wanted to update its online presence in order to adjust to the younger demographic profile of its members and better communicate with them. Clients’ habits change, as well as their schedules, lifestyle, etc. This dictated the approach members wished to have with or develop with their advisors.Solutions
To meet this new culture a strategy, based on proximity with and listening to client needs, was chosen. This, in order to encourage a more human and personalized approach, and step away from the more corporate tone usually taken by banks. Advisors are encouraged to create content (video, articles, etc.) in order to target and communicate with members. As for members, they can see whether their advisor is available, what an advisor’s expertise is and his/her approach, via individualized content.Results
The new website is more user friendly, more people oriented and allows the Caisse d’économie Hydro to modify or renew content easily, making its online presence more dynamic. The work on search engine optimization (SEO) has increased the site’s visibility. All of this allowing the Caisse d’économie Hydro to be closer to its members, to better inform them about the services and products it offers.Other Projects
