Challenges
Bell is doing everything imaginable to make its new products known to their business clientele. The webcasting of short promotional films (between 3 to 5 minutes) is part of Bell’s strategy to gain market share.Solutions
Using the major axes of communication defined by Bell for a given product, we are able to offer turn-key design and production services. First, we establish a script by organizing the information in a pertinent sequence and by developing the corresponding narration. An inspiring artistic direction guides the image selection as well as the music production. In the end, the content is brought to life by animation to create polished, enjoyable films.Results
Launched online, the films demonstrate the functionality and the simplicity of Bell’s business product line while emphasizing the quality of a service that is able to satisfy both technophiles and technophobes. These versatile films can be adapted to all types of products from telephones to web hosting, network security, and more. The infinite possibilities of these customizable communication tools are just waiting to be further explored.Other Projects
